March 2, 2026
ITVT is pleased to announce that we are adding two new categories to the Annual Awards for Leadership in Interactive and Multiplatform Television. The new award categories reflect the increasing importance of Artificial Intelligence to the monetization and creative excellence of television. They are:
The Award for the Most Significant Advancement in Artificial Intelligence for Television, which recognizes a breakthrough in how AI is used in the television and television-advertising industries.
The Award for the Most Significant AI-Driven Transformation, which recognizes a company or organization that has materially reshaped its business model, product offerings or operations through AI.
The two new awards will be presented on May 20th at TVOT MONTREAL 2026 as part of the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television (purchase your TVOT tickets here).
The deadline for submitting nominations for the new AI awards, as well as for the other Leadership Awards, is April 20, 2026. An online nomination form is available here. In addition, supporting materials (e.g.headshots, screenshots, PowerPoints, PDFs, videos or other documentation that you wish to include as part of your nomination) can be sent to tracyswedlow@gmail.com or via a file-transfer service.
https://itvt.com/tvot/awards/(2025)
https://itvt.com/previous-awards/ (2007 – 2024)
The Awards for Leadership in Interactive and Multiplatform Television recognize corporate and individual leadership in the US and internationally in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):
Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. May 1st, 2025 through April 19, 2026).
Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.
ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.
Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.
Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year. The achievement can be, for example, in the form of a new technology, a new campaign, a new industry collaboration or some other significant development in the space
Achievement in Shoppable TV: The company or organization that demonstrated the greatest achievement in shoppable TV/tcommerce this past year. The achievement can be, for example, in the form of a new technology, a new campaign, a new industry collaboration or some other significant development in the space
Achievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data collaboration this past year. The achievement can be, for example, in the form of a new technology, a new initiative, a new industry collaboration or some other significant development in the space.
Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, streaming or mobile TV.
Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.
Most Significant User Interface or User Experience: The company or organization that created the most innovative UI/UX of the past year.
Programming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year, including new formats, new types of interactivity, content for new platforms, Generative AI, and more.
Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.
Achievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming, this past year.
Achievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year.
Achievement in Furthering the Social Good: The company or organization that demonstrated the greatest achievement in furthering the social good (including social mobility, diversity, education, and the improvement of people’s lives in general) through advanced-TV technologies and initiatives this past year.
Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.
Most Significant Advancement in Artificial Intelligence for Television: the company or organization that made the most significant breakthrough of the past year in how AI is used in the television and television-advertising industries.
Most Significant AI-Driven Transformation: a company or organization that has materially reshaped its business model, product offerings or operations through AI over the past year.
