New Perspectives on Subscriber Churn at TVOT SF 2023

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

May 24th

9:10-10:10AM,
Ballroom
New Perspectives on Subscriber Churn: Driving Growth in a Maturing Market

As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research reveals how services can optimize subscriber value through effectively managing churn, which—paradoxically—can sometimes be a positive indicator of growth! Mike Bloxham challenges some conventional wisdom with new data and promises to make you think differently about churn and growth in streaming. Followed by a panel discussion on the implications for the market. Panelists include:

• Debi Pomerantz, Former SVP of Global Research and Consumer Insights, discovery+
• Lisa Heimann, EVP of Analytics, Insights and Measurement, NBCUniversal
• Mike Bloxham, EVP of Global Media and Entertainment, Magid

We’re looking forward to seeing you at the show!