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January 11, 2022

NEXTGEN TV (ATSC 3.0) Mini-Track at TVOT Today

ITVT is pleased to present the NEXTGEN TV Mini-Track at our ongoing virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here). The Mini-Track will feature a presentation by Anne Schelle, Managing Director at Pearl TV, bringing attendees up to speed on the latest developments with the new broadcast standard and its deployment. This will be followed by three panels, featuring many of the people who are driving NEXTGEN TV in the US and beyond. Here’s the NEXTGEN TV Mini-Track schedule:

3:00-3:10PM Eastern (12:00-12:10PM Pacific), January 12th
Main Stage
Presentation: Anne Schelle, Managing Director of Pearl TV

As the new broadcast technology, NEXTGEN TV, continues to be rolled out across the US, and with multiple new NEXTGEN TV devices unveiled at CES last week, Anne Schelle, Managing Director of Pearl TV—an organization which represents US companies that are seeking to promote technology and content innovation in local broadcast television, and which has played a central role in the development and deployment of NEXTGEN TV—will update attendees on recent NEXTGEN TV developments, and provide insight into the new developments we should expect to see in this space over the coming year.

3:10-3:50PM Eastern (12:10-12:50PM Pacific), January 12th
Main Stage
NEXTGEN TV Service and Receiver Adoption

Local broadcasters are rapidly rolling out NEXTGEN TV, the new broadcast technology (based on the ATSC 3.0 standard) that combines OTA with broadband, and that offers consumers an enhanced viewing experience, including audio capabilities not available anywhere else. In addition, those broadcasters have recently launched a significant Holiday promotion (running through January 30th), in support of the manufacturers of NEXTGEN TV receivers, many of which will be unveiling new devices at CES. This session will explore how broadcasters and device manufacturers are collaborating to facilitate consumer adoption of NEXTGEN TV, assess what we can expect in the NEXTGEN TV receiver market in 2022, and examine how consumers are reacting to the new NEXTGEN TV devices and the enhanced OTA services they enable. Panelists include:

  • Adam Ware, VP of Growth Networks and Content, Sinclair Broadcast Group
  • Bill Hague, EVP, Magid (Moderator)
  • Bonnie Barclay, President, The Branding Iron
  • Nick Colsey, VP of Business Development, Sony
  • Tim Carroll, Senior Director of Sound Technology, Dolby Laboratories
  • Additional panelist TBA

3:55-4:35PM Eastern (12:55-1:35PM Pacific), January 12th
Main Stage
Where Is the Early ROI of NEXTGEN TV for Broadcasters?

With NEXTGEN TV now reaching nearly half of US households, and with an array of affordable NEXTGEN TV devices coming onto the market, this session will explore how broadcasters have begun to monetize their investment in NEXTGEN TV, and how they expect the business case for the new broadcast standard to evolve in the coming months. Panelists include:

  • Anne Schelle, Managing Director, Pearl TV (Moderator)
  • Catherine Badalamente, Chief Innovation Officer, Graham Media Group
  • Shawn Makhijani, SVP of Business Development and Strategy, NBCUniversal Television and Streaming/SVP of NBC Spot On
  • Skip Flenniken, AVP of Business Development, Sinclair Broadcast Group
  • Umair Hussain, Associate Partner, Red Chalk Group

4:35-5:15PM Eastern (1:35-2:15PM Pacific), January 12th
Main Stage
ATSC 3.0 Data-Delivery Opportunities

ATSC 3.0, the technology standard underlying NEXTGEN TV, not only enables a powerful new broadcast-video distribution platform, but also facilitates the delivery of non-real-time data, and thus presents opportunities for innovators in the automotive industry and multiple other areas. This panel will identify these opportunities and discuss how best to leverage them. Panelists include:

  • John Hane, President, BitPath
  • Madeleine Noland, President, ATSC
  • Mark Corl, SVP of Advanced Technology Development, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content (Moderator)


TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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