January 5, 2022
ITVT is pleased to announce the following Hot Topic session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
1:10-1:40PM Eastern (10:10-10:40AM Pacific), January 13th
Data Is in the Details
As we witness innovation and the evolution of CTV, understanding the data required to reach and engage your audiences for quantifiable results is essential for near-term and even long-term success. In this session, Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, will take a deep-dive into the importance of reviewing and understanding data insights in the CTV advertising space.
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving over 1,400 agencies, advertisers, and media buying organizations. Our solutions enable our customers to perform more effectively and efficiently, and to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 120,000 campaigns for 30,000 advertisers in a typical month. For more information, visit www.simpli.fi