May 21, 2023
Through enhanced measurement currency, we have the ideal opportunity for advertisers and CTV platforms to work together and maximize brand impact, campaign effectiveness, and ROAS. Join this session where Jae Scarborough, VP of Enterprise and Channel Sales at Simpli.fi, takes a deeper dive into insights that are available to help you drive performance.
About Jae Scarborough: Jae Scarborough is VP of Enterprise and Channel Sales at Simpli.fi, the leading Advertising Success Platform. Jae is a self-proclaimed digital media and tech nerd with over 17 years’ experience in marketing, digital advertising, cross-platform campaign development, and SaaS sales. He is married to his best friend, Jess, and father to their two daughters, Rikki and Jemma. Jae is a frequent speaker on Leadership and Sales Development and serves on multiple boards for organizations and causes to which he is passionate about.
About Simpli.fi: Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
More information on Simpli.fi’s CTV solutions is available here: https://simpli.fi/our-solutions/media-buying-solutions/programmatic-media/ctv