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September 18, 2023

TVOT CONNECT to Explore Brand Safety this Thursday (2:00PM Eastern/11:00AM Pacific)

Will Feature Special Guests, Diana Horowitz of Driver Studios and Jesse Redniss of Qonsent

Free Pass Here: https://tinyurl.com/y47xxyyk (Zoom Registration Required)

The next TVOT CONNECT will take place this Thursday, September 21st (2:00PM Eastern/11:00AM Pacific). Register for your free pass here: https://lnkd.in/gtZ2KYaB (Zoom registration required).

This week’s get-together will feature special guests, Diana Horowitz, CRO and Co-COO of Driver Studios, and Jesse Redniss, CEO of Qonsent, exploring the issue of Brand Safety with co-hosts, Tracy Swedlow (ITVT/TVOT) and Colin Dixon (nScreenMedia).

“The term ‘Brand Safety,’” Jesse writes, “means many things to different parties and businesses today. For the Video Publisher and MadTech world, this term can apply to:

  • Sensitive content (sexual, religious, age-restricted etc..) environments
  • political content
  • COPPA-compliant
  • HIPAA-compliant
  • Sensitive location data and information
  • The impact of PII data collection and privacy legislation on advertising, marketing and audience development.

Navigating through these issues is no small task and can have a major impact on your CTV and Streaming Video business strategy and operations. In this session, we’ll explore some of these topics and discuss:

  • The role of the ‘Brand’ and common concerns that various brands have in protecting their business and consumers.
  • Various technologies and strategies being deployed.
  • How should we understand the evolving world of COPPA, and what are best-in-class examples of what works?
  • How does the rise in CTV and co-viewing change the game and create new opportunities?
  • Which technologies enable responsible viewing and data collection?
  • Near-term and long-term impacts on how businesses are operating today.”

9/21: Brand Safety – Diana Horowitz, CRO and Co-COO of Driver Studios, and Jesse Redniss, CEO of Qonsent, on Brand Safety.

9/28: Comcast/Effectv Viewer ReportRick Mandler, Head of Marketing, Insights and Client Experience at Comcast Advertising/Effectv, will join us to talk about the latest “Effectv TV Viewership Report,” scheduled for release that same day.

10/5: Sports & Interactivity – Pete Scott & Dolby Executives

10/8: Shoppable TV – Chris Pizzurro, Co-Founder of Leap Media, LLC

More to come….Advertising and Politics

 

About TVOT CONNECT

TVOT CONNECT is a new, weekly, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).

TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.

In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.

Please contact us if you’d like to speak or sponsor.

Also, stay tuned for the announcement of our next TV of Tomorrow Show event, TVOT SF 2024!

 

 

 

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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