December 20, 2021
ITVT is pleased to announce the following keynote session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
12:45-1:10PM Eastern (9:45-10:10AM Pacific), January 13th
Fireside Chat: Jeremy Helfand, Head of Advertising Platforms, Disney Media, Entertainment & Distribution, in Conversation with Ashley Swartz, Founder and CEO of Furious Corp.
In June 2020, Disney created a new Advertising Platforms team and tapped industry veteran, Jeremy Helfand, to lead it—a move that was widely viewed as signalling a major commitment to advanced advertising. In this fireside chat with Ashley Swartz, Helfand will explain the reasons for that commitment, outline the roles that the various types of advanced advertising (programmatic, addressable, interactive, etc.) will play in Disney’s business strategy going forward, provide an update on progress the company has made towards its stated goal of implementing a unified ad platform across linear, D2C and digital, identify emerging opportunities for adtech companies to collaborate with Disney, and highlight some of the adtech innovations the company is planning to roll out over the coming months and years.