TVOT NYC Session: Local CTV in 2025: The Roadmap to Revenue Growth

The session is sponsored by MNTN

ITVT is pleased to announce the following TVOT NYC 2024 session (November 21st at the Hard Rock Café Theater in Times Square; register here; view the full agenda here).

10:20-11:00AM
Live Room
Local CTV in 2025: The Roadmap to Revenue Growth

BIA estimates that ad spending targeting CTV in local markets will approach $3 billion in 2025, nearly tripling CTV spending in 2020. Local TV groups, FASTs, premium AVOD services, more powerful adtech, identity graphs, and stronger local sales initiatives are driving this revenue growth. After a bang-up year in 2024 with over $1 billion in Political ad spending in local CTV, what is the outlook for 2025 and how will revenue growth be achieved? Publishers, DSPs and SSPs weigh in what they are seeing and how they’re expecting to drive success. Panelists include:

• Brian Hunt, Corporate VP/Head of National Digital, Programmatic and OTT/CTV Ad Sales, Sinclair
• Cary Tilds, GM of Local, MNTN
• Chris Signore, VP/Head of Revenue—Ad Server, Magnite
• Jeremiah Tachna, VP of Sales, Disney Advertising
• Peter Jones, Head of Sales, Premion
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)

We’re looking forward to seeing you at the show!

MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. The company’s self-serve technology makes running Performance TV ads as easy as search and social and helps thousands of brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies and was recently named one of Adweek’s Best of Tech for the second consecutive year. For more information, please visit www.mountain.com.