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January 10, 2022

TVOT Session: “Fresh Perspectives in Measurement Innovation,” Sponsored by VIZIO

ITVT is pleased to announce the following Hot Topic session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here); the editorially independent session is sponsored by VIZIO:

1:40-2:50PM Eastern (10:40-11:50AM Pacific), January 11th
Main Stage
Fresh Perspectives in Measurement Innovation

Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed. In these three short conversations, you’ll hear from those industry leaders advancing measurement in several key areas. We’ll hear their perspectives on the latest in advanced ad targeting, identity graphing and CTV, and how they are helping marketers to quantify success.

Advanced Ad Targeting and Data

Advanced audience targeting, leveraging a deep understanding of the customer, benefits your marketing strategy by improving the effectiveness of marketing efforts, as well as the insights that drive future strategies. Learn how marketers can employ advanced targeting tactics to reach engaged audiences at scale and better quantify the impact of their investment. Panelists include:

  • Aleck Schleider, CRO, Blockgraph
  • Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
  • Jessica Hogue, GM of Measurement and Industries, Innovid
  • Sean Cunningham, President and CEO, VAB (Moderator)

About Identity: Exploring Identity Graphing and CTV

The combination of digital’s precision targeting with the premium content and scale of TV provides marketers with a growing opportunity to reach consumers across connected channels. As viewership continues to fragment, it grows more important to identify audiences as they move across devices and locations throughout the day. Learn about the platforms that can link people, households and devices for targeting that scales. Panelists include:

  • Craig Berlingo, Chief Product Officer, MadHive
  • Hamid Qayyum, EVP of Products and Marketing, Stirista
  • James Shears, VP of Global Business Development, Conviva
  • Sean Cunningham, President and CEO, VAB (Moderator)

Quantifying Impact: A Conversation on Outcomes and Attribution

The growth of precise TV measurement tools puts even more pressure on marketers to demonstrate an ROI on their investment. Learn the performance solutions and campaign metrics that are available to help marketers quantify impact. See how content producers and platforms are using engagement metrics to better monetize their content. Panelists include:

  • Carol Hinnant, Chief Revenue Officer, Comscore
  • Ken Norcross, Senior Director of Data Strategy, VIZIO
  • Sean Cunningham, President and CEO, VAB (Moderator)
  • Tom Keaveney, President, 605

 

About VIZIO:

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads. For more information, visit www.vizio.com

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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