TVOT Session: The Future of UX Is CX: Changing the Way We Design for Our Customers

ITVT is pleased to highlight the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

3:25-4:10PM Eastern (12:25-1:10PM Pacific), January 10th
Main Stage
The Future of UX Is CX: Changing the Way We Design for Our Customers

Over the past two years, the streaming space has become increasingly crowded, creating more confusion, more fragmentation and more frustration for customers who have to navigate through several applications, experiences and screens to get to watch what they want.

This panel will discuss what it means to be customer-obsessed when designing for streaming entertainment, re-defining how we design for growing product and tech ecosystems, and evolving user experiences into valuable customer experiences that reshape cross-platform and multi-modal behaviors for millions of people. Topics to be discussed include: product design, UX and CX, advanced personalization and AI, natural user interfaces, data-informed and data-driven designs, and cross-device design and ecosystems. Panelists include:

• Amar Braithwaite, Global Director of Creative Product, Instagram
• Fabian Birgfeld, Partner and Managing Director, W12 Studios
• John S. Couch, Chief Design Officer, BuzzCast
• Melanie Lantin, VP of Product Design and User Research, Magnolia Networks
• Shawn Johnson, GVP of Global Product and Design, Discovery+ (Moderator)