March 25, 2024
ITVT is pleased to announce the following Hot Topic Session, which Imagine Communications will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco).
Register: https://tvotsf2024.rsvpify.com
Schedule: https://itvt.com/events
Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/
Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a unique challenge as linear TV’s profitability declines and CTV’s growth does not yet yield sustainable profits. In “Navigating Profitability across the Total TV Landscape,” our panel of industry veterans will address how to grow advertising revenue amid changing consumer behaviors, increasing operational costs and the realities of fragmenting inventory. Join us as we share real world examples, outlining effective approaches and essential steps to being profitable in this transformative era of television. Panelists include:
About Imagine Communications: Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on the company’s optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse Imagine Communications’ products, and its software solutions drive close to a third of global ad revenue. Through continuous innovation, the company is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. For more information, visit www.imaginecommunications.com and follow the company on X (Twitter): @imagine_comms.
