Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

August 25, 2024

Update on Multi-Currency Measurement and the Upfront with Howard Shimmel of datafuelX

FULL VIDEO HERE: https://tswedlow.gumroad.com/l/bwvvy

MEMBERSHIP: https://tswedlow.gumroad.com/l/TVOTConnect
Members get all our sessions for free.

The multicurrency market continues to be top of mind for publishers, advertisers and their agencies. The industry is wrapping up the most recent upfront, where there were actually four currencies being considered in market – Nielsen Panel, Nielsen Big Data, VideoAmp and Comscore, Inc.. In addition, moving from age/sex to advanced audiences was also a part of this year’s upfront conversation. Howard provided  his perspective on what happened in the upfront, and what we should anticipate in the future.

Colin Dixon, Chief Analyst of nScreenMedia and Tracy Swedlow, Editor-in-Chief of ITVT/The TV of Tomorrow Show (TVOT) moderated this interactive discussion.

TVOT CONNECT is a collaboration between ITVT/TVOT and Colin Dixon, Chief Analyst of nScreenMedia.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

view our prviacy policy

© 2024 TMRW Corp. 1998 - 2024 All rights reserved. Powered by DevQ