September 27, 2022
ITVT is pleased to announce the following Hot Topic Session, which Vevo will be presenting at TVOT SF 2022 (October 12th and 13th in San Francisco; register here; view the full agenda here).
Delivering Entertainment that Resonates across Audience Identities and Screens
This session will explore the shifting focus of distributors/platforms, programmers and advertisers to cater to an increasingly digitally native, multicultural audience that enjoys content across devices throughout the day, but oftentimes ends up enjoying their favorite video programming on TV by day’s end. Drawing on original research, panelists will discuss the diverse and evolving viewing behaviors of a range of multicultural (Black, Asian-Pacific, Latino, etc.) and generational (Gen Z, Millennials, Gen X) audience sectors, and debate how best to reach them. Panelists include:
Vevo is also sponsoring the TVOT SF 2022 Cocktail Party, which will begin immediately after this session.