Televisionation—Talk Back to Television: Lucas Bertrand, CEO of Looper Insights

November 19, 2025

Talk Back to Television welcomes Lucas Bertrand, CEO of Looper Insights. Now you have to understand that I’ve spent decades trying to qualify the reach and impact of my programming promotion messages. We spend all our time focused (appropriately) on ad impressions, but virtually nothing on content promotion, cross-promotion and tune-in promotion that actually delivers the AUDIENCE required for those impressions. That’s where Looper Insights comes in, and to quote my friends from Boston, Looper Insights is WICKED COOL. Watch and Learn