Televisionation—Friday Fireside: ATSC Chief, Madeleine Noland

February 27, 2026

The Friday Fireside welcomes back our friend, Madeleine Noland, President at ATSC, The Broadcast Standards Association. We dive deep into the pending switch from digital broadcast to NEXTGEN TV (ATSC 3.0), and compare what we are dealing with to the last television standard conversion, from Analog to Digital, that began in 1996 and ended in 2009, involving a long analog/digital simultaneous broadcast period that allowed manufactures and consumer to catch up to the new standard. Madeleine opines on whether the next switch will take that long. Watch and learn.