TVOT MONTREAL 2026: Content Measurement II: AI and Content Data Analysis

Artificial Intelligence is fundamentally reshaping audience measurement and monetization in the highly fragmented OTT and CTV landscape.

This essential discussion convenes leaders from across the entire AdTech value chain—from the core technology enabling AI breakthroughs to the major media organizations implementing new data strategies.

Join experts from NVIDIA, VideoAmp, NBCUniversal, and Eagle Media Advising as they move beyond theory to discuss tangible applications. The panel will explore how machine learning and computer vision unlock “deeper audience intelligence” for smarter content delivery, how cross-platform measurement is achieving consistency, and the strategic shifts necessary to navigate a privacy-first, AI-driven future in streaming. Discover how these trailblazing companies are redefining the viewer experience and reshaping monetization models. Panelists include:

• Bianca Pryor, Director of Data Science for Media and Entertainment, NVIDIA
• Joe Kotz, SVP of Product Sales, VideoAmp
• Lisa Heimann, Principal, Eagle Media Advising
• Lung Huang, VP of Data Products and Decision Sciences, NBCUniversal
• Melva Goffney-Benoit, CEO, The Marian Dupree Group (Moderator)