TVOT MONTREAL 2026: CTV Advertising I: What’s Working, What Isn’t, and Why

This panel will explore the latest innovations shaping the connected TV (CTV) advertising landscape, from advancements in targeting and measurement to emerging formats and programmatic capabilities. Industry leaders will share real-world insights from recent deployments, highlighting what’s working, what’s not, and how strategies are evolving in response to changing viewer behaviors and platform dynamics. Attendees will gain a deeper understanding of how brands and partners are navigating fragmentation, leveraging data more effectively, and driving measurable outcomes in CTV. The discussion will also surface key lessons learned, offering practical guidance for optimizing campaigns and maximizing ROI in this rapidly advancing space. Panelists include:

• Aviram Sharon, CEO, inthegame
• Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
• Scott Young, Chief Product Officer, Transmit
• Simon Gentry, Co-Founder, Infinitum
• Tim Ware, VP of Future Today Marketplace, Future Today
• Vlad Stesin, CEO, Optable