TVOT MONTREAL 2026: CTV Advertising II: What’s Next?

This panel brings together senior representatives from the industry’s leading platforms to explore how the space is evolving and what lies ahead. As competition intensifies and new technologies reshape the landscape, platform leaders will share their perspectives on the key forces driving change and how they are positioning their businesses for the future. The discussion will examine both near-term developments and mid-term opportunities, including shifts in consumer behavior, emerging business models, partnerships, and the role of innovation in sustaining growth. Panelists will also address how platforms are navigating challenges such as market saturation, differentiation, and evolving expectations from users and partners.

By offering a cross-platform view, this session will provide attendees with a clearer understanding of where the market is heading, what strategies are gaining traction, and how the competitive landscape may evolve over the next several years. Panelists include:

• Dave Pauk, GM of Canada, Samsung Ads
• Matt Durgin, VP of North American Content and Services, LG Electronics
• Michael Goodman, Director of Entertainment Research, Parks Associates (Moderator)
• Michael Page, SVP of Digital Sales and FLX, Fox Television Stations
• Scott Maddux, VP of Global Content Strategy and Business Development, Xperi