Televisionation Friday Fireside: Jonathan Steuer on How to Figure Out if the Target Audience Saw the Ad

October 13, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes television industry pundit, Jonathan Steuer, who answers the question, “How can anybody buy effective television advertising in this insane environment and then figure out whether the advertiser’s target audience actually SAW the ad.”