Blogs

Part 1: Driving revenue via Social Share If there is any question that seems to be playing on repeat these days, it’s "how do we monetize Social TV?" It is pondered and asked regardless of platforms and mediums, whether we are talking about companion apps, traditional 2nd screens or connected TV. The bottom line is that when we talk about digital socialization around television, there is a gap of information as to how we can...

Apple rolled out iOS 6 with a redesigned iPad app store giving more prominent placement to the TV Time collection. Let’s see which and what types of apps made the latest version of Apple’s curated list. Apple categorizes the apps into five groups: Networks & Services; Shows; Share; Guides; and Tools & Providers. Pay attention to how Apple chooses to group apps because those labels train customers to expect certain features in each. However, when...

Vidmind , a pioneering Over-the-Top TV technology provider, announced today the launch of its end-to-end OTT hosted video platform for operators, broadcasters and retailers at the International Broadcasting Convention (IBC2012) in Amsterdam. The Vidmind OTT TV solution offers operators and MVNOs the chance of launching a comprehensive TV service including live HD-TV, VoD, catch up TV, social features and a TV app market available across multiple devices and networks with minimal risk and no upfront...

Agency: The Richards Group Campaign: Biltmore Spring/Summer Media Outlets: TV, Online THE CAMPAIGN Biltmore, an 8,000-acre privately owned National Historic Landmark in Asheville, North Carolina, launched a geo-targeted branding and seasonal campaign in late March 2012 to drive awareness of the sprawling estate’s summer events. Biltmore’s TV commercials aired in locations that were targeted according to their proximity to the property, including Greensboro, Knoxville, Atlanta, Charlotte, Raleigh, Greenville and Spartanburg. Extending the campaign into the...