Agency: The Richards Group Campaign: Biltmore Spring/Summer Media Outlets: TV, Online THE CAMPAIGN Biltmore, an 8,000-acre privately owned National Historic Landmark in Asheville, North Carolina, launched a geo-targeted branding and seasonal campaign in late March 2012 to drive awareness of the sprawling estate’s summer events. Biltmore’s TV commercials aired in locations that were targeted according to their proximity to the property, including Greensboro, Knoxville, Atlanta, Charlotte, Raleigh, Greenville and Spartanburg. Extending the campaign into the...