TVOT SF 2024: Metric Mania! How Studios and Agencies Decipher Streaming Consumption Data

Hot Topic Session, Sponsored by Luminate

While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. There are many metrics coming to market, but marrying those datasets, and turning that data from raw numbers to meaningful narratives is difficult. In an environment where everyone has different sources, it’s hard to communicate effectively. Between studio “data-ectodes” and fragmented audiences, defining hits and trends has become harder than ever.

Join Luminate as it brings together two industry experts who are tackling these hurdles head-on, revealing the path towards actionable insights amidst data complexity. Panelists include:

• Cecilia Lara, VP of Audience and Content Research and Insights, Warner Bros. Television Group
• Jimmy Doyle, Director of Business Development, Luminate (Moderator)
• Kate Coke, Executive, Analytics and Insights, Creative Artists Agency (CAA)