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TVOT SF 2024: Is TV Programming Headed for an AI Future?

Wednesday, March 27th, 2024


Dining Room

From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of the TV ecosystem. Questions to be addressed include: How are producers, networks and streaming platforms using AI to understand audiences? How does AI impact the development process for new programs and formats? What key trends should everyone be watching? How are media strategies best using AI to improve reach and efficiency? How will AI further the integration of entertainment and commerce? And how will AI change the landscape of jobs in the TV industry over the coming years? Panelists include:

  • Duan Peng, Former SVP of Global Data and AI, Warner Bros Discovery
  • Ian Baer, Founder and Chief Soothsayer, Sooth (Moderator)
  • Jonathan Bergman, New Media Consultant, REDspace
  • Mallory Armstrong, Head of Global TV Data Strategy, Yahoo


March 27
3:55 pm - 4:40 pm
Event Category:


Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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