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TVOT SF 2024: Fanning the Fans

Wednesday, March 27th, 2024


Dining Room

Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on social media identified a strong knock-on effect of impact on friends-of-fans. And Taylor Swift’s attendance at NFL caused TV ratings to increase significantly. This panel will explore how we understand fans today, and what that means for advertisers, content developers, and media. Panelists include:

  • Anthony Iaffaldano, VP of Sales Marketing and Insights, Fandom
  • Ben Carlson, SVP and GM of Media, Sports and Entertainment, MarketCast
  • Earnest Pettie, Trends Insights Lead, YouTube
  • Helen Katz, EVP of Research, Publicis (Moderator)
  • Jed Meyer, SVP/Media Solutions Leader, Kantar
  • Vince Muscarella, VP of Sales, Whip Media


March 27
3:05 pm - 3:55 pm
Event Category:


Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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