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TVOT SF 2024: Transparency in CTV Advertising: Identity, Measurement and Media Placements
Wednesday, March 27th, 2024
3:55pm - 4:40pm
Ballroom
This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate is the data used today for identity, measurement and media placements? Can we do better? Is better transparency critical to scaling the world of CTV advertising? Will it get worse as the cross-channel world becomes a cross-Walled Garden world? Panelists include:
- Dave Morgan, CEO, Simulmedia (Moderator)
- Nada Bradbury, CEO, Ad-ID
- Scott McKinley, CEO, Truthset
- Tom Morgan, Principal, MediaD.tv
