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TVOT SF 2024: Transparency in CTV Advertising: Identity, Measurement and Media Placements

Wednesday, March 27th, 2024



This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate is the data used today for identity, measurement and media placements? Can we do better? Is better transparency critical to scaling the world of CTV advertising? Will it get worse as the cross-channel world becomes a cross-Walled Garden world? Panelists include:

  • Dave Morgan, CEO, Simulmedia (Moderator)
  • Nada Bradbury, CEO, Ad-ID
  • Scott McKinley, CEO, Truthset
  • Tom Morgan, Principal,


March 27
3:55 pm - 4:40 pm
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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