Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

« All Events

  • This event has passed.

TVOT SF 2024: Transparency in CTV Advertising: Identity, Measurement and Media Placements

Wednesday, March 27th, 2024

3:55pm

Ballroom

This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate is the data used today for identity, measurement and media placements? Can we do better? Is better transparency critical to scaling the world of CTV advertising? Will it get worse as the cross-channel world becomes a cross-Walled Garden world? Panelists include:

  • Dave Morgan, CEO, Simulmedia (Moderator)
  • Nada Bradbury, CEO, Ad-ID
  • Scott McKinley, CEO, Truthset
  • Tom Morgan, Principal, MediaD.tv
Register Now!

Details

Date:
March 27
Time:
3:55 pm - 4:40 pm
Event Category:

Venue

Ballroom

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

view our prviacy policy

© 2024 TMRW Corp. 1998 - 2024 All rights reserved. Powered by DevQ