3:15pm - 3:55pm
Last year, REVOLT and Revry announced a major new partnership that would see REVOLT working with Revry’s PrismRiot Ad Exchange to reach Black and LGBTQ+ consumers via CTV. Together, these two communities account for over $7 trillion in annual US purchasing power and, according to research from Nielsen, 70% of viewers from those communities are more likely to buy from brands that advertise through diverse media platforms. The partnership, which the companies have touted as signaling a “deeper push for media independence,” was the result of a chance meeting between Revry and REVOLT executives at TVOT SF 2024. In this session, the two executives who led the establishment of the partnership, will discuss its significance for the communities their companies represent, and for the advanced-advertising space in general. Participants include:
