TVOT MONTREAL 2026: Agentic AI and Advertising

Earlier this year, NBCUniversal, its corporate cousin FreeWheel, independent advertising agency, RPA, and Newton Research, a company specializing in AI-powered data analytics, announced a “proof-of-concept” collaboration to launch cross-platform media buying using agentic AI. This panel, which brings together some of the people and companies driving this initiative, as well as other companies that have developed agentic AI solutions for advertising, will share lessons learned to date and attempt to predict how agentic AI will be used in media buying and other areas of advertising going forward. Panelists include:

• Davina Kent, Global GTM Lead, Brand and Agency Partnerships, Newton Research (Moderator)
• Jeff Ellin, VP of Product, FreeWheel
• Lisa Herdman, Chief Enterprise Integration Officer, RPA
• Pete Scott, Agentic AI Advisor, Hypermindz
• Zeev Neumeier, Founder, GraySwan