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TVOT MONTREAL 2026: Beyond Reach and Frequency: Understanding Impression Quality
Wednesday, May 20th, 2026
9:10am - 9:55am
Rose Room
For years we’ve been evaluating media based on two things: reach (how many faces) and frequency (how often they saw the thing on the screen). But all impressions are not created equal: what actually happens between screen and face? On this panel, we’ll discuss attention, resonance, and other means of quantifying the differential value of that screen-to-face experience. Panelists include:
- Beatriz Ribeiro, SVP of Client Success, Mediaprobe
- Bill Harvey, CEO, RMT
- Claire Browne, VP of Research, Adelaide
- Josh Chasin, Principal, KnotSimpler (Moderator)
- Megan Halscheid, VP of Marketplace Intelligence, Publicis Media
- Yan Liu, CEO, Tvision
