TVOT MONTREAL 2026: Community at Scale: How Streaming Technology is Redefining Audience Reach for Canadian Broadcasters – Presented by Google

The Canadian streaming landscape is shifting its focus from broad reach to a community-at-scale approach, prioritizing meaningful connections with core audiences. This session opens with a presentation on international trends and Canadian success stories, demonstrating the shift to audience-first user journeys and a total TV approach. A subsequent fireside chat with two Canadian broadcast partners will dive into real-world strategies for aligning digital and TV buying and activating strong, consented first-party data securely via clean room environments.

The presentation, entitled Navigating the Total TV Evolution: International Trends and Local Innovation, will be delivered by Inderpreet Sandhu, Google’s Global Head of CTV Partner Development and Growth.

Participants in the fireside chat include:

• Andre Munro, Director of Data Strategy and Monetization, CBC/Radio-Canada
• Jerome Leys, GM of Media Solutions, Quebecor Media
• Julie Spina, Head of Global Publisher Partnerships, Canada, Google (Moderator)