10:45am - 11:35am
This panel will explore the possible ways in which TV can make a comeback in the age of streaming. Recently, we have seen published reports of the fact that brand growth has dropped off sharply since the period when digital started to take the lion’s share of ad revenues. In the panel, we will look at TV’s reach story, TV’s ROAS story, and how TV can increase its advantage over digital in ROAS and branding by integrating the new level of understanding of what people want to watch which RMT Neuro-Motivational science has brought through Vividata and other trusted sources of decision-making data. Examples of the Vividata solution based on RMT’s Drivers and Need States are discussed using Canadian TV content and creative to start the discussion. We will also look at ways in which TV can be made as easy to buy as digital, a major factor in digital’s success. Panelists include:
