9:55am
Consumerism for its own sake and television are among the USA’s most impactful inventions and exports. And arguably now shopping—or more accurately, buying–via video will eclipse even the “great American pastime” as a sport. It’s now more relevant, fast and fun than ever before. Television as we knew it wouldn’t have existed at all without the commerce models that supported it. By intertwining TV programming with sponsorship, advertising and brand integration, our industry became the dominant cultural force worldwide. And now that tech has irrevocably fragmented distribution outlets and created competing arenas and simplified interactive options for consumers’ attention, brands feel heightened urgency to convert brand awareness to direct sales. Fortunately, the flip side of that tech coin toss has enabled speedy contextual delivery of creative, easier methods to fill shopping carts, and more streamlined and secure click-to-buy processes. Play ball! Panelists include:
