3:15pm - 3:45pm
In today’s fragmented media landscape, the battle isn’t just for eyeballs—it’s for media time and attention. In this session, Tania Missad, EVP of Insights, Strategy and Analytics, will deliver a keynote, then participate in a fireside conversation with Holly Leff-Pressman, Chief Client Officer at ScreenEngine/ASI, that will explore how audiences truly engage with video across platforms.
Drawing on a powerful blend of Nielsen data, social analytics, and proprietary research, Missad challenges the industry’s reliance on generational stereotypes, revealing that life stage—not age—is the more predictive lens for understanding behavior. From the rise of social video as a daily habit to the enduring emotional power of premium storytelling, this conversation will examine how formats coexist, compete, and increasingly reinforce one another.
The discussion will also introduce the “social TV feedback loop,” illustrating how social platforms can amplify cultural impact and drive viewership. The takeaway: winning today requires understanding not just what audiences watch—but why, when, and in what context.
