TVOT NYC 2025: December 3rd
Lobby and LibraryITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show, New York 2025 (December 3rd at The Alcove at Hudson Commons, […]
ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show, New York 2025 (December 3rd at The Alcove at Hudson Commons, […]
Local television remains one of the most trusted voices in media, and it’s entering a new era of opportunities and challenges. In this keynote, ATSC […]
Our industry spends a lot of time, money and effort talking to consumers about what they want, how they feel, and what they plan to […]
This session will bring together prominent leaders in local TV for a temperature check of the space. Topics to be addressed include the current status […]
Audiences love content—but they’re overwhelmed by choice, costs, and complexity. In this session, Jon Giegengack, Principal of Hub Entertainment Research, breaks down the paradox of […]
This session will explore how CTV is becoming increasingly central to the television content and advertising spaces and how this will impact the evolution of […]
We will be announcing more details about this session in an upcoming edition of the ITVT Newsletter. Participants include: Mike Bloxham, EVP of Global Media […]
Presented by Stingray FAST is maturing, and its explosive growth is leveling off. The focus for FAST today is all about optimization—for programmers, advertisers and […]
This session will explore current and emerging business models among traditional and digital media sellers for local, cross-platform advertising on linear and streaming video. Following […]
While technology and platforms change, TV news continues to bring value for viewers. Over the past few years, news and sports have continued to deliver […]
We will be announcing more details about this session in an upcoming edition of the ITVT Newsletter. Panelists include: Carol Hinnant, Board Member and Advisor, […]
The Media Rating Council (MRC) has been expanding its suite of standards into new areas such as attention, outcomes and digital auction transparency, and has […]
Short-form, vertical video has redefined how audiences engage with entertainment—from TikTok to Reels to YouTube Shorts—and its influence spans far beyond social media. This dynamic […]
Brian Wieser has predicted that soon all that will be left are platforms like Google and Meta. This panel responds: The best platform will be […]
Live-streaming sports is a global market that is valued at $32.4 billion and is projected to reach more than $100 billion by 2033. As live […]
AI and Social are the two forces that have reverse engineered the human response system. They mine our attention, our connections and our emotions, turning […]
More enterprises using Artificial Intelligence (AI) fully or partially to generate TV programming are starting up this year. They are backed by multi-million dollar private […]
This session will explore how brands and studios can work most effectively with social-media creators to reach new audiences. It will also examine how these […]
In this panel, innovating executives on the national and local side of the TV ad-sales business will talk targeting, technology, measurement, ad creative and context […]
Given the need for greater measurement standardization and consistent metrics across CTV/Streaming platforms, the ANA has created the CTV/Streaming Measurement working group, made up of […]
What makes people not just watch, but belong? This panel uncovers how premium video turns everyday viewers into devoted fans and communities—through the shared experiences […]
From ACR targeting to in-scene placement to dynamic creative, this session will explore a range of recent technological innovations at the intersection of AI and […]
When the measurement of TV programming and ad campaigns bifurcated in the 2010s, measurement innovation primarily continued on the campaign side. Meanwhile, the explosion of […]
According to the Wall Street Journal, “Every weekday morning, Geno Schellenberger and Jack Westerkamp, both 27 years old, gather in a tiny Madison Avenue office […]
We will be announcing more details about the TVOT NYC 2025 After-Party in an upcoming edition of the ITVT newsletter.
