According to research from Advertiser Perceptions, addressable TV advertising is considered a “must-buy” by 38% of marketers (up from 27% a year earlier), 73% of […]

Session Sponsored by Stingray This session will explore how the rise of streaming and the new business models, distribution strategies and production methods it is […]

There’s never been more financial investment and activity around media measurement. In spite of the investment and activity, the challenges that the industry faces with […]

Local TV broadcast groups are adapting to a market facing secular changes in fundamentals in core areas including content investments, distribution strategies, programmatic trading and […]

This session aims to provide the audience with a clear view of both the move from age/sex to DDL and the move from Nielsen to […]

The converged TV era is powered by disparate data sources—from Smart TVs and set-top boxes to ad server logs and audience segments built from retail […]

 Hot Topic Session, Sponsored by Bango Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super […]

Hot Topic Session, Sponsored by Driver Studios and Qonsent As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, […]

Hot Topic Session, Sponsored by Imagine Communications Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a […]

The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: ITV […]

The content universe for younger Latino audiences has moved well beyond linear TV configurations. FAST channels are ushering in new narratives and storylines with a fixation […]

Presented by TVOT SF 2024 Mini-Track Sponsor, LG Electronics This special track, presented by TVOT SF 2024 CTV Mini-Track Sponsor, LG Electronics, will explore how […]

Tik Tok kicked off the Creators vs. the Streaming Platforms war. Now, CTV/OTT content platforms are looking to be “creator”-driven instead of being program-driven. All […]

At a time when brands are increasing their investments in CTV advertising and CTV ad inventory is rapidly growing, thanks to the ongoing proliferation of […]

Gone are the days of simply looking at a TV show’s rating to determine how popular it was with its fans. Early Comscore research on […]

This session will explore the fast-growing and super dynamic world of CTV advertising, focusing on the current challenges in the market around transparency. How accurate […]

From multiple angles—buy-side, sell-side and creators—this session will examine the increasing role of artificial intelligence in TV, and how it’s evolving the essential dynamics of […]

  Hot Topic Session, Sponsored by Luminate While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights remains a complicated process. […]

In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have […]

FAST channels have swiftly grown over the past few years, both in overall scale and audience, but there remain many misgivings about the format: who […]

As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss […]

Hot Topic Session Sponsored by Centriply When looking for media advantages, successful campaign managers ask questions like: Who are the people without whom we cannot […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include: Alexia Raven, Qualitative Research Lead, Maverix […]

Streaming TV is increasingly being monetized by advertising, as is evidenced by the ongoing growth of FASTs and ad-supported tiers. Yet how can brands get […]

This session will explore how TV stations are launching streaming services devoted to news and other local content, in a bid to build and monetize […]

This session will bring together some of the most prominent and experienced researchers in the advanced-TV and advertising industries to share what they have learned […]

Register: https://tvotsf2024.rsvpify.com Schedule: https://itvt.com/events Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/ This session will explore the new business models that are emerging around streaming—exploring such topics as the roles […]

On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation […]

As the TV industry becomes the CTV industry, it is not firing on all cylinders. Fill rates are not quite what they should be, and available […]

In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: John Mergen, Chief Media Officer, The […]

As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the […]

This session will be an in-person extension of TVOT CONNECT, the twice-monthly webinar series/online networking and business-development community that TVOT/ITVT and analyst company, nScreenMedia, launched […]

This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink […]

When discussing measurement in our industry, practitioners tend to think in terms of one or the other of two approaches: output-based media measurement, which focuses […]

Our TVOT SF 2024 “Grand Finale” plenary session brings together representatives of agencies, community/advocacy organizations and providers of new technologies and services for political advertising, […]

All ITVT/Televisionation Podcasts & TVOT Events (In-Person and Online) are co-produced by... Tracy Swedlow - tracyswedlow@gmail.com, 415-608-4766 Richard Washbourne - tvotnyc@gmail.com