ITVT is pleased to announce the schedule of sessions for the TV of Tomorrow Show, San Francisco 2023 (May 24th-25th at the General’s Residence in […]

As the number of households using streaming services has increased, so growth is increasingly driven by movement between services—which means churn for some. New research […]

This session will bring together representatives of local TV groups, agencies, and vendors to speak to the burgeoning local CTV market. Panelists will dissect and […]

Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market Linear ad revenue dominates the CTV arena, comprising over 80% of publisher revenue in […]

The “Web3” vision for the future of the Web has been vastly hyped, grossly misunderstood, and severely underestimated. Learn from these experts in real-world applications […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include: Helen Katz, EVP of Research, Publicis (Moderator) Maggie […]

Entertaining and informative, these fast-paced questions will be hosted by The iTV Doctor, Rick Howe. He’ll be tossing out questions on Advanced TV proposals, ROI on TV […]

  The Awards recognize individual and corporate achievement in the following categories, each of which is judged by a who’s who of advanced-TV industry leaders: […]

This is the first of two panels that will attempt to identify the new technologies, business practices, strategies, industry initiatives and collaborations that the addressable-TV […]

An in-depth discussion among standout independent, linear, ad-supported streaming channels about the unique issues they face in distribution, monetization, consumer discovery, etc., amidst an array […]

This is the second of two panels that will attempt to identify the new technologies, business practices, strategies, industry initiatives and collaborations that the addressable-TV […]

Since the dawn of television, studios and networks have licensed each others’ shows, both first-run and syndication; that was simply the way the TV business […]

As platforms, content providers and networks initiate an arms race of sorts to better curate content around underserved cultures, brands and their respective agencies have […]

Brands and agencies have long used paid media to create touch points with consumers in their purchase journeys. Paid media is a marketing pillar. Retailers […]

The need for greater accuracy in addressability can’t be fully understood without first taking into account the proliferation of identities of the viewers consuming content. […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: Anne Schelle, Managing Director, Pearl TV (Moderator) Clarence […]

This has been the year of ad-supported services. We already accept this is now a standard operating procedure, but what about ad formats? What new […]

This is the first of two panels that will explore the future of TV advertising campaigns in an increasingly data-driven and multiplatform media and advertising […]

This is the second of two panels that will explore the future of TV advertising campaigns in an increasingly data-driven and multiplatform media and advertising […]

As traditional broadcast and MVPD television delivery mechanisms give way to an avalanche of direct-to-consumer streaming options, the competition to define the ways viewers experience […]

Through enhanced measurement currency, we have the ideal opportunity for advertisers and CTV platforms to work together and maximize brand impact, campaign effectiveness, and ROAS. […]

In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has […]

It’s clear that the measurement industry is moving from reliance on a single measurement provider to a multi-currency world. Join a panel of leaders from […]

This session will explore a range of ongoing and still-emerging disruptions in the advanced-advertising space, addressing such questions as: How quickly will streaming ads overtake […]

Entertaining and informative, these fast-paced questions will be hosted by The iTV Doctor, Rick Howe. He’ll be tossing out questions on Advanced TV proposals, ROI on TV […]

Data-driven advertising and hyper-targeting are the hallmarks of today’s marketing. With data we can finally solve the John Wanamaker paradox. But have we gone too […]

For a brand, having status generally means it is perceived as having a high level of prestige, recognition, and desirability. Traditionally this was associated with […]

As advertising becomes increasingly data-driven, this session will attempt to determine what’s going right with data collaboration and the advertising it enables—and what needs improvement. […]

This session will explore the current state of streaming monetization, and its likely trajectory over the coming months and years. Panelists will review recent and […]

The cash register cha-ching rings sweetly for shoppable video by any of its names, permutations or delivery platforms. Whether we examine tcommerce, livestream shopping, classical […]

In January 2023, a group of TV sellers announced the formation of a Joint Industry Committee (JIC) to validate and certify alternative currency providers in […]

We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include: Anne Schelle, Managing Director, Pearl TV Mark […]

Led by Jon Giegengack, Principal and Founder of Hub Entertainment Research, this session will explore how show, IP and creator brands are changing not only […]

Real-time interactive video streaming has become a greater part of the video landscape in the past few years, due to audience behaviors shifting during the […]

Connected TV is one of the fastest growth areas in video advertising, forecast to grow 21% in 2023 to $25 billion in the US alone. […]

Are you tired of hearing the same discovery discussion about how better to connect viewers to new shows and movies they will enjoy? This panel-in-the-round […]