TVOT NYC 2024: Raise Your Hand if You’re Ready to Try Something Else! A Plan to Fix the US TV Measurement Ecosystem

This session is based on a commissioned paper by CIMM.

The problems in US TV measurement are well known. Solutions? That’s a matter of perspective. What we’re doing now isn’t working very well… perhaps it’s time for a new plan? Industry luminaries Jonathan Steuer and Julian Zilberbrand will plot a different path for US TV measurement—a path that entails both a level of actual collaboration never before seen in the US TV ecosystem and coordination by a collaborative industry body—in order to make measurement functional (again?).

Steuer and Zilberbrand will introduce their concept and share the thought process leading up to their recommendations. Then a panel of measurement experts will debate the merits of the plan, the feasibility of pulling it off, and whether there is any hope for the US TV industry to survive its current spiral into big-tech oblivion. Join us for what promises to be a spirited conversation and debate! Panelists include:

• Helen Katz, EVP of Measurement, Publicis
• Jon Watts, Managing Director, Coalition for Innovative Media Management (CIMM)
• Jonathan Steuer, CEO, Anonymous Media Research (Co-Moderator)
• Josh Chasin, Principal, Knot Simpler
• Julian Zilberbrand, CEO, Ivey Milton Consultants (Co-Moderator)
• Leslie Wood, Former Chief Research Officer, iSpot.TV