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TVOT SF 2024: Navigating Profitability Across the Total TV Landscape

Wednesday, March 27th, 2024


Dining Room

Hot Topic Session, Sponsored by Imagine Communications

Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a unique challenge as linear TV’s profitability declines and CTV’s growth does not yet yield sustainable profits. In “Navigating Profitability across the Total TV Landscape,” our panel of industry veterans will address how to grow advertising revenue amid changing consumer behaviors, increasing operational costs and the realities of fragmenting inventory. Join us as we share real world examples, outlining effective approaches and essential steps to being profitable in this transformative era of television.  Panelists include:

  • Chris Pizzurro, Principal, Leap Media
  • Jeff Blaszak, VP of Strategic Partnerships, ShowSeeker
  • Preman Narayanan, VP of Advertising Operations, Hearst Television
  • Steve Reynolds, President, Imagine Communications (Moderator)


March 27
11:45 am - 12:35 pm
Event Category:


Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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