10:55am
Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
This session will explore the emergence of Super Bundling and its growing importance to the subscription-TV market—from the perspective of the consumer, for whom super bundling solves the complexity of managing multiple, separately billed subscriptions; from the perspective of the reseller (including telcos, ISPs, MVPDs and CTV content services), for whom it provides a means of increasing customer acquisition and retention, and of generating new revenue streams; and from the perspective of the content provider, whom it allows to enter new markets more easily and with significantly lower risk. Panelists include:
