12:20pm
Short-form, vertical video has redefined how audiences engage with entertainment—from TikTok to Reels to YouTube Shorts—and its influence spans far beyond social media. This dynamic panel will explore how each generation—Boomers, Gen X, Millennials, Gen Z, and Gen Alpha—is consuming, creating, and responding to this evolving format, and what it means for the future of storytelling and distribution.
Featuring insights from leading executives, the discussion will examine: How consumption patterns and motivations differ across generations; the unprecedented boom in short-form content creation and monetization; strategic opportunities and challenges facing studios, platforms, and creators; how major players are evolving their content and marketing strategies; and best practices for maximizing engagement and cross-platform impact.
Attendees will gain a deeper understanding of the “short-form video ecosystem”—as well as actionable takeaways for reaching and resonating with audiences across every age group in today’s attention economy. Panelists include:
