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TVOT SF 2024: Focus on Disney Advertising: A Spotlight on Streaming and Self-Serve
Thursday, March 28th, 2024
12:10pm - 12:45pm
Ballroom
On its journey to become 50% automated and addressable as a business, Disney Advertising has doubled down on scaling access to data and self-service automation to advertisers of all sizes. With the acceleration of streaming, advertisers are looking to unify their view of audiences across linear, digital and connected TV—and Disney’s decade-long investment in its advertising technology stack is aiming to drive new access and innovation for buyers.
In this session, executives from Disney Advertising will provide an inside look into how the company is embracing technology-enablement across its advertising portfolio, building access to premium inventory at the intersection of entertainment and sports through self-service capabilities and solutions like the company’s Campaign Manager. Participants include:
- Michelle Marchewka, VP of Addressable Solutions and Enablement, Disney Advertising
- Sylvester J. Phifer, VP, Self-Service Platform/Disney Campaign Manager, Disney Advertising
- Tameka Kee, Deputy Managing Director, CIMM (Moderator)
