TVOT SF 2024: Streaming Monetization – Sponsored by Stingray

Register: https://tvotsf2024.rsvpify.com
Schedule: https://itvt.com/events
Grid Schedule: https://itvt.com/tvot-sf-2024-schedule-grid/

This session will explore the new business models that are emerging around streaming—exploring such topics as the roles that AVOD/FAST and SVOD respectively are likely to play going forward; the increasing importance of ad-supported tiers to subscription-based streaming services; strategies for countering—or living with—churn; strategies for differentiating services in an increasingly crowded market; the economics of niche streaming services; how contextual data in the bidstream can be used to drive monetization; the move from a la carte to rebundling and the roles played by aggregators and telco bundlers; best practices for marketing advertising- and subscription-supported steaming services respectively; and the emergence of shoppable TV, gaming and other new streaming-monetization methods beyond subscription and advertising. Panelists include:

• Alexis Gai, SVP of Sales and Revenue, Cleeng
• Evan Bregman, GM of Streaming, Tastemade
• Luisa H.B. Muneratti, SVP of Sales, Bango
• Marco Frazier, COO and CRO, Pando Analytics
• Michael Cerda, Chief Product Officer, Streaming, TelevisaUnivison
• Paul Erickson, Principal, Erickson Strategy & Insights (Moderator)
• Sean Riley, General Manager of Ultimate Trivia, Stingray