1:40pm
In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s new study, “What’s the Score: The Evolution of Sports Fans and Sports Media.” Then, a panel composed of representatives of companies that are helping drive sports’ shift to streaming and creating the new viewing experiences that this shift makes possible will debate and discuss those findings. Questions to be addressed include: How important are sports to viewers, and which sports matter more to them than others? What new ways of watching, engaging with and interacting with sports programming is the shift to streaming enabling? And how will shifts in sports content from linear to streaming impact the rest of the TV ecosystem? Panelists include:
