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TVOT SF 2024: Sports in a World of Streaming

Thursday, March 28th, 2024



In the first part of this session, Jon Giegengack, Founder and Principal of Hub Entertainment Research, will share findings from the first wave of Hub’s new study, “What’s the Score: The Evolution of Sports Fans and Sports Media.” Then, a panel composed of representatives of companies that are helping drive sports’ shift to streaming and creating the new viewing experiences that this shift makes possible will debate and discuss those findings. Questions to be addressed include: How important are sports to viewers, and which sports matter more to them than others? What new ways of watching, engaging with and interacting with sports programming is the shift to streaming enabling? And how will shifts in sports content from linear to streaming impact the rest of the TV ecosystem? Panelists include:

  • Andy Reif, SVP, Tennis Channel International
  • Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
  • Peter Scott, Chief Strategy Officer, Play Anywhere
  • Sabine Bravo, VP of Business Development, Synamedia


March 28
1:40 pm - 2:25 pm
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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