2:25pm
As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the potential of broadcast IP channels. Why are established streamers turning to OTA, and how does NEXTGEN TV (ATSC 3.0) facilitate this shift? What can the new interactive environment facilitate? Speakers will share insights on integrating streaming content over the air, highlighting the symbiotic benefits for broadcasters and streamers alike. Panelists include:
