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TVOT SF 2024: NEXTGEN TV: Merging Streaming and OTA for Unprecedented Reach

Thursday, March 28th, 2024



As traditional streaming platforms express increasing interest in Over-the-Air (OTA) broadcasting, this session seeks to uncover the reasons behind the surge in inquiries and the potential of broadcast IP channels. Why are established streamers turning to OTA, and how does NEXTGEN TV (ATSC 3.0) facilitate this shift? What can the new interactive environment facilitate? Speakers will share insights on integrating streaming content over the air, highlighting the symbiotic benefits for broadcasters and streamers alike. Panelists include:

  • Nick Colsey, VP of Business Development, Sony
  • Peter Scott, Chief Strategy Officer, Play Anywhere
  • Michael Gregor, CEO,
  • Rick Howe, The iTV Doctor, The Friday Fireside (Moderator)
  • Rob Lewis, CEO, ROXi


March 28
2:25 pm - 3:05 pm
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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