9:45am
It’s time to end the linear vs. digital debate and embrace a unified future. As viewer habits evolve rapidly, how has linear television adapted to the surge of digital and streaming platforms? With major live sports migrating from traditional broadcast to digital streams, what shifts are reshaping the advertising landscape?
This dynamic panel brings together executives from broadcast, streaming, AdTech and leading media buying agencies to explore: How linear and digital TV advertising strategies can seamlessly integrate; practical approaches to unify ad buying and scheduling across linear TV and connected TV; the transformative impact of live sports moving to streaming platforms; and what this means for the broader media ecosystem. Panelists will share their firsthand insights and discuss actionable steps to navigate and leverage the convergence of linear and digital TV. Get ready to engage, challenge assumptions, and gain clarity on the future of television advertising. Panelists include:
