9:05am
Back when TV was broadcast, you had no idea who was watching what without a sample (diaries, meter, panel, etc.) Without the Nielsen ratings, video consumption was a total unknown. Ratings made the unknown known. Hence their value.
But Amazon and Hulu and Disney+ and Peacock all know exactly how many streams they sent, to which devices, and for how long, In this context, a Nielsen isn’t making the unknown known. Consumption (at least for stuff distributed digitally) is inherently known. So what are the implications of this for the currency measurement space? Panelists include:
