9:45am
Monetization in the world of video content has changed. What was formerly defined as “Pay TV” continues to erode as streaming platforms become a daily part of in-home entertainment. The “Streaming Revolution” was bolstered during the COVID pandemic. It changed how audiences consume content along with the sources providing that content. The video marketplace hasn’t been the same since. A common thread in all conversations is monetization and how producers, networks and platforms can properly establish an ROI while delivering premium quality content. This presents a dilemma for all parties seated at the table—producers, licensors and distributors. That uncertainty creates hesitation in the advertising pipeline which has dragged down CPMs industry-wide. This panel seeks to address how producers can evolve their content-creation process and how those licensing and distributing that content can further entice advertisers and subscribers to come to the table as the audience for streaming continues to overtake cable, satellite and also broadcast sources. Panelists include:
