TVOT SF 2025: TV’s Future Runs Through It: The TV OS’s Transformational Role in Home Entertainment

As CTV becomes increasingly central to the business and viewer experience of television, this session will examine the role the TV OS will play in the future of television. Issues to be discussed include: the home screen as the nexus of the viewer’s entertainment world; balancing the needs of advertisers, service providers, TV manufacturers, and viewers; the close relationship between the TV OS and the integrated FAST; the role of the TV OS in ad innovation; and the growing importance of universal search in programming discovery. Panelists include:

• Briana Larsen, VP of Content Partnerships and Business Development, Xperi
• Colin Dixon, Chief Analyst, nScreenMedia (Moderator)
• Jim Turner, VP of Product Management, Streaming Platforms, Synamedia
• Matt Durgin, VP of Content and Services, LG Electronics