11:15am
The streaming industry is at a breaking point. Interfaces are indistinguishable, personalization is shallow and outdated, and discovery has become a frustrating game of search, scroll, and settle. While legacy platforms obsess over CPMs and FAST expansion, the next generation of viewers is already gone—deep in ecosystems like YouTube, TikTok, Discord, Spotify, and Instagram, where content is context-aware, algorithmically agile, and socially integrated.
This panel brings together leaders across product, UX, creative tech, content, marketing, and operations to ask the hard questions: What happened to the promise of streaming? And what does it take to rebuild it for the audiences of tomorrow?
Together, we’ll explore how AI can reshape content experiences, enabling smarter discovery, adaptive UI/UX and interfaces that evolve with audiences—not against them. From immersive fan engagement and social-native integration to real-time personalization and design systems powered by generative and agentic AI, we’ll look at how to leap ahead instead of patching what’s already outdated.
The future of streaming isn’t just about what you serve—it’s how, when, and why you serve it. If platforms want to matter to the next wave of viewers, they’ll need to think less like networks and more like ecosystems. Panelists include:
