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TVOT SF 2024: Linear TV and Programmatic: Buy/Sell/Tech

Wednesday, March 27th, 2024


Dining Room

In this session we will look into the evolving world of TV as it moves further into the programmatic future. The panelists will each have 10 minutes to focus on their own unique perspective from each side of the transaction: Buy, Sell and Tech. We will dive into the good, the complex, and the realities of the market. Following the three 10-minute sessions, we will bring all our panelists together for a spirited discussion that focuses on collaboration and exploring a digital future for a linear marketplace. Topics to be addressed include: Moving linear to programmatic and how this impacts workflow across the Buy, Sell and Tech sides of the business; changing investment strategy and how the ability to buy converged television via programmatic channels impacts reach and frequency; advancements in television operations and how they impact measurement and currency models; the future of linear inventory and the unit vs. the impression. Participants include:

  • Evan Adlman, EVP of Commercial Sales and Revenue Operations, AMC
  • Julian Zilberbrand, Former EVP of Advanced Television, Paramount (Moderator)
  • Larry Allen, VP and GM, Data and Addressable Enablement, Comcast Advertising/Chairman, Go Addressable
  • Rob Jayson, EVP of Insights and Analytics, USIM


March 27
4:40 pm - 5:40 pm
Event Category:


Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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