TVOT NYC 2025: The Character of Our Content: Program Measurement in a Fragmented Video Ecosystem

Name: TVOT NYC 2025: The Character of Our Content: Program Measurement in a Fragmented Video Ecosystem
Start: 2025-12-03T16:00:00-05:00
End: 2025-12-03T16:35:00-05:00
Location: Uptown Room

Wednesday, December 3rd, 2025

4:00pm

When the measurement of TV programming and ad campaigns bifurcated in the 2010s, measurement innovation primarily continued on the campaign side. Meanwhile, the explosion of distribution channels presents content providers with more decisions to make than ever before. This panel will explore the needs and state of play in the content measurement space. Panelists include:

Colleen Fahey-Rush, Former Chief Research Officer, Paramount
Josh Chasin, Principal, KnotSimpler (Moderator)
Melva Goffrey-Benoit, VP of Content, Sports, and Sell-Side Revenue, VideoAmp
Tom Ziangas, SVP of Research and Insights, Hallmark Media
Additional panelist TBA

Details

Date:: December 3
Time:: 4:00 pm - 4:35 pm
Event Category:: TVOT NYC 2025

Venue

: Uptown Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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