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TVOT NYC 2025: Fandom and Community: How Premium Video Brings Us Together and Connects Brands with Fans
Wednesday, December 3rd, 2025
3:25pm - 4:00pm
Downtown Room
What makes people not just watch, but belong? This panel uncovers how premium video turns everyday viewers into devoted fans and communities—through the shared experiences of sports, local news, entertainment, and more. Discover how innovations in engagement and measurement are helping brands identify and activate these high-value audience niches that drive real business impact. Panelists include:
- Ben Vandegrift, VP of Measurement Strategy and Innovation, VAB
- Jenny Zha, CEO, Infinitize
- Mandy Leef, SVP of Account Management, Comscore
- Manu Singh, Chief Data and Innovation Officer, National CineMedia

