TVOT NYC 2024: Contextual to the Rescue: Is this the Superhero that Saves CTV?

LINK TO AUDIO OF SESSION

ALL PHOTOS OF SESSION

Contextual targeting is having a moment. Proponents say it solves a world of hurt on CTV, fixing everything from privacy issues to transparency, measurement, frequency and scale issues. We’ll hear from some of the top companies in the space in this follow-up to TVREV’s new Special Report on Contextual Targeting on CTV. Learn who is doing what, why it matters and how it can help you too. Panelists include:

• Alan Wolk, Principal, TVREV (Moderator)
• David Bernath, General Manager, Americas, WURL
• Natasha Potashnik, Head of Data, Research and Measurement, Vevo
• Raghu Kodige, CEO, Anoki
• Rohan Castelino, CMO, IRIS.TV
• Stefan Maris, Chief Partnerships Officer, Gracenote, A Nielsen Company

TOPICS

The key topics discussed in the conversation include: contextual advertising, data and metadata, privacy, scale, brand safety, brand suitability, content discovery, personalization, emotion-based targeting, and the advantages of contextual advertising over traditional audience-based targeting.